Logo Assignment
In the making & the finished product
Qualities I possess
The qualities I possess are: Hard worker, active, and athletic. These qualities would serve me well in a CyberARTS career because these are qualities that are commonly used and are needed when dealing with the "Arts" industry. These are qualities that I feel are necessary, and some people lack when they are placed with a challenge or a day-to-day assignment/job.
Being a hard worker is an element that most people that are hiring and or company firms are looking for. For example, let's say a well known company is looking for a sharp, strong, young artist that has the stamina to keep up with demands, due dates, and expectations to help create a new label and presence for their company. They would likely chose the person who is a hard worker over someone who they have to take a chance on to see if they'll get a new logo or company design finished just in time for an important company meeting or new product release. That isn't just something that you put a minimal amount of time into and give up on or take breaks consecutively because you don't "feel" like working.
It takes a hard worker to get the job done, and that's where I would come in.
I'm also active, which isn't a very common quality nowadays, but is very useful. Most people my age are decreasing in activity. They just seem so tired, unmotivated, and depleted of energy these days. I seem to find myself to be the opposite, Active, energetic, excited, motivated, etc. I try to find the positives in all kinds of work ethics and assignments I am placed with. I usually find that I am more awake and motivated than most people I meet in class (Not to brag that is). I think that being active goes hand-in-hand with being motivated and being on the mark when dealing with deadlines, assignments, and idea making.
Last but not least I am athletic. Although when dealing with the "Arts" industry being athletic seems to take a back seat in most peoples minds, But in my mind, it's a handy and useful quality to have. Let's say, you are on a job site where you're doing large scale canvas paintings. Your going to need to move the canvases, brushes, and cans of paint all by yourself. That's right, it's all you. You can't decide not to finish a painting because you can't even carry the bucket of paint to where you're working. It's embarrassing as a rising star in the art world and it just isn't an alluring feature if it's your first time on the job. Since I'm quite athletic (I'm pretty sure I can hold my own, just saying) I won't need extra crew or extra help for me to import, export, and move around equipment on a job site. It's also a smaller expense, since hiring further help takes extra time AND money (and it just doesn't make you look to strong either).
In conclusion, with the qualities that I possess in mind, I feel that I would be a reliable, dependent, and capable worker when being placed in a CyberARTS career.
Animal I chose to represents me
The animal that I chose to represent me was a Wild Stallion. I chose a Wild Stallion because it seemed to share a vast amount of characteristics and qualities with me, such as being a hard worker, being active, being athletic, AND having great hair ( I don't feel that it's an extremely important example of a quality, but I just wanted to add that one in too). It seems that Wild Stallions pretty much match up with who I am and what fully represents me as a person since we are very tough creatures that don't give up so easily when faced with a task. Wild Stallions and I seem to be very much so alike, Although I am repelled by most horses and stallions and I see no pleasure in being near or around them whatsoever ( I don't understand how people ride those things, It isn't comfy at all!).
In conclusion, I speculate that Wild Stallions and I may seem to be loud, wild creatures that don't seem to know what they're doing at times, but deep down inside of our tough heads, we've got a whole system of information and ideas being transferred and transported all around our minds. I suppose we just seem like we're running around for nothing, but we generally know what we're doing (I mean come on, we can't always be sitting still).
Elements and principles
For the logo, I chose to use a few shapes, well actually five. Pretty much all of the shapes are unsymmetrical and are somewhat blockish, but they still have a bit of a curve in them.
I decided on using a colour scheme that is generally identical to most horses and stallions (a medium tone tan colour for the body of the stallion, and a dark cocoa colour for the mane and tail).
The line quality is a regular, thin quality. I used a thin, regular quality of line for the logo so the attention is mainly on the middle section of the horse, because that's where the most colour is, and it'll lead your eyes all over the logo at a calm pace. The lines directions are thin, but not too thin, since it is still visible. The lines are mainly on a slant and also are horizontal. The lines are slightly smooth, but aren't exactly smooth, since you can see where some of the marks meet, which creates a slight edge in the line smoothness.
The texture for the stallion is smooth in the main body portion, but is a bit sharp-ish texture with a bit of a smoothness in the mane and tail as well.
The logo uses up a somewhat equal amount of space, since it's pretty much symmetrical in the sense that it's balanced to the space ( It's smack dab in the middle of the page, but the shape itself isn't symmetrical).
I added only one piece of typography- the logo of my company, "The Cracker Factory". The font I used was Britannic Bold font and the font's colour was a light pale yellow colour. The font has very straight, thin, crisp lines. Some of the shapes in the font are half moon shapes, but most of them are upright rectangular shapes. I used that font because It reminds me of one of my favourite fonts, Broadway font. It also reminds me of an old-days somewhat pioneer style, since the large-ish bold font is still plain and simple, like a cracker. That's probably why I was steering towards this font as much as I was (my company is named the cracker factory, so the simple and plain font and colour has the character of a cracker, get it? ironic, right?). The lettering is a bit corporate, but also has a bit of modesty to it. It says "We aren't flashy, gimmicky or stealthy, but we come across as what we are: a modest, earnest, noble, and creative company, and thats how we enjoy being".
The design of the stallion was a design that I had searched up. It was a stallion standing upright with it's arms in the air, as if it's throwing it's arms in the sky as a sign of being determined almost. The way that the stallion looks, it seems like it's about to leap out at you, or begin to race somewhere.
There isn't much of a change in colours drastically, but the majority of emphasis is on the stallion, since it is the biggest and most attention grabbing image in the logo. Since there is the most colours are in the body, mane and tail. The colours are mainly darker, since those simple colours help to emphasize the stallion.
There isn't much rhythm in the logo though, except for in the mane and the tail, and even THATS a stretch. There is some rhythm in the mane and tail since the lines are a bit jagged and unsymmetrical, which creates a slight amount of rhythm.
There is unity in the logo, since the image seems pretty balanced and even. There is also a terrific quality and quantity of unity, since there is an excellent amount of elements and principles of design that are executed successfully within the image.
In conclusion, I feel that the logo I created is a very well thought-out, and very well created image.
Elements and principles
For the logo, I chose to use a few shapes, well actually five. Pretty much all of the shapes are unsymmetrical and are somewhat blockish, but they still have a bit of a curve in them.
I decided on using a colour scheme that is generally identical to most horses and stallions (a medium tone tan colour for the body of the stallion, and a dark cocoa colour for the mane and tail).
The line quality is a regular, thin quality. I used a thin, regular quality of line for the logo so the attention is mainly on the middle section of the horse, because that's where the most colour is, and it'll lead your eyes all over the logo at a calm pace. The lines directions are thin, but not too thin, since it is still visible. The lines are mainly on a slant and also are horizontal. The lines are slightly smooth, but aren't exactly smooth, since you can see where some of the marks meet, which creates a slight edge in the line smoothness.
The texture for the stallion is smooth in the main body portion, but is a bit sharp-ish texture with a bit of a smoothness in the mane and tail as well.
The logo uses up a somewhat equal amount of space, since it's pretty much symmetrical in the sense that it's balanced to the space ( It's smack dab in the middle of the page, but the shape itself isn't symmetrical).
I added only one piece of typography- the logo of my company, "The Cracker Factory". The font I used was Britannic Bold font and the font's colour was a light pale yellow colour. The font has very straight, thin, crisp lines. Some of the shapes in the font are half moon shapes, but most of them are upright rectangular shapes. I used that font because It reminds me of one of my favourite fonts, Broadway font. It also reminds me of an old-days somewhat pioneer style, since the large-ish bold font is still plain and simple, like a cracker. That's probably why I was steering towards this font as much as I was (my company is named the cracker factory, so the simple and plain font and colour has the character of a cracker, get it? ironic, right?). The lettering is a bit corporate, but also has a bit of modesty to it. It says "We aren't flashy, gimmicky or stealthy, but we come across as what we are: a modest, earnest, noble, and creative company, and thats how we enjoy being".
The design of the stallion was a design that I had searched up. It was a stallion standing upright with it's arms in the air, as if it's throwing it's arms in the sky as a sign of being determined almost. The way that the stallion looks, it seems like it's about to leap out at you, or begin to race somewhere.
There isn't much of a change in colours drastically, but the majority of emphasis is on the stallion, since it is the biggest and most attention grabbing image in the logo. Since there is the most colours are in the body, mane and tail. The colours are mainly darker, since those simple colours help to emphasize the stallion.
There isn't much rhythm in the logo though, except for in the mane and the tail, and even THATS a stretch. There is some rhythm in the mane and tail since the lines are a bit jagged and unsymmetrical, which creates a slight amount of rhythm.
There is unity in the logo, since the image seems pretty balanced and even. There is also a terrific quality and quantity of unity, since there is an excellent amount of elements and principles of design that are executed successfully within the image.
In conclusion, I feel that the logo I created is a very well thought-out, and very well created image.
The first thing I did when creating the logo was select the image that I wanted to use and open a blank page in Adobe Illustrator CS6. Then, I added a second layer so I could trace over the image that I wanted to use. To trace over it I used the pen tool. After finishing tracing the image, I added colour to each area that I traced. I started with the main area of the image- The horse's body. I filled in the body with a tan-ish brown colour, then I applied the same process for the tail and mane, except using a darker brown colour. Afterwards I added a name for my logo and company- "The Cracker Factory". Then, I picked a font, size, and colour for the name.
That pretty much sums up the process that I went through to create my logo.
While making my logo, I learned that to use the pen tool effectively you must curve the line, and click on the anchor section of the line afterwards to make a continuous point.
Also, I learned that with using a simple font, you can give a name and label to about almost anything.
The tools I used were: Type tool, Pen tool, the fill tool, stroke tool, and the selection tool. I originally had to restart the making of my logo about 3 times.
I also didn't use any effects for the logo.
In conclusion, Me and computers don't usually work together, since I'm not too good with using computer programs and such. But I feel that after a good solid 3 times of trying to figure out how to make a logo, I now can create a logo that is thoughtful, interesting, and painless, with ease.
My Thoughts and Opinion
I am happy with my logo and the way it turned out, But to be honest I feel as if it could have been slightly better. I feel as if the line quality could have turned out a bit smoother, but besides that I feel as if it turned out superb in all.
I learned how to use the pen tool effectively ( and how to use it at all). Also, it takes a lot of practice to use tools effectively for the first time in Adobe Illustrator CS6.
Now that I know how to use Adobe Illustrator CS6, I might consider creating more designs and logos using Adobe Illustrator CS6 in the future.
In conclusion, I realized that to create a beautiful piece of art, or a cool logo, you need to use the right tools first.
By: Alex.M
Colour version
Black and white version
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